Toby Nuñez

In this 2017 campaign we finally took Simply out of the grove and I had the privilege to create a new tagline and platform for this great brand.

Since Q4 2013, 6 quarters of same-store sales growth, reversing the 9 consecutive quarters of sales decreases

+39% YOY increase in stock price (October 2014 to October 2015)

Major improvements in all key brand metrics, including reported visitation, brand loyalty and brand engagement

Creative that was written about and talked about, including the top-rated campaign on the 2014 Oscars broadcast

We launched a new juice in 2009. The television spot won a London International Award and even made it onto the Cannes shortlist.

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