Toby Nuñez

Senior Copywriter

Contact

tobynunez018@gmail.com


Profile

My passion for communication and brand building drives me to seek imaginative, simple solutions to complex marketing problems. I bring a positive attitude, spirit of fun, and decisive leadership to the projects that I am involved with. I am a copywriter with proven experience finding the voice that communicates a brand’s unique qualities.

Experience

LEO BURNETT, Troy, MI 05/2019 – 05/2024

Senior Copywriter

Primary digital copywriter for GMC trucks website, email, online advertising, and catalog. Provided concise, powerful, action-oriented copy educating consumers on detailed product features. Contributed to GMC awarding Leo Burnett “Supplier of the Year” award.

  • Developed messaging priorities for vehicle pages on GMC.com in collaboration with strategists.

  • Coordinated digital communication for MYR Vehicle launches for web, CRM, and OLA for GMC trucks and SUVs.

  • Established and implemented consistent brand voice across multiple digital channels in coordination with client and creative leadership.

  • Created branded social content for Buick and GMC.

  • Collaborated with product insight directors to create accurate and concise product and feature copy.

  • Crafted content and copy for GMC vehicle catalogs in print and digital download formats.

  • Created CRM emails for GMC and Buick.

  • Researched and wrote long-form content for GMC Life, generating excitement for new vehicle launches and coordinating with brand campaigns.

  • Generated web page architecture with art directors, designers, and UX developers.

SELF-EMPLOYED, Ann Arbor, MI 02/2019 – 05/2019

Copywriter

Worked with designers to assist Iron Smoke Distillery in refining its brand identity.

  • Developed brand platform and messaging strategy for Iron Smoke Distillery.

  • Created advertising strategy for Iron Smoke Distillery expansion plan.

  • Wrote copy for Iron Smoke Distillery video and print concepts.

COMMONWEALTH//MCCANN, Detroit, MI 09/2018 – 02/2019

Freelance Copywriter

Copywriter for Chevy Global social, print, CRM, and brand platform conception.

  • Developed social media content for Chevy Global.

  • Created CRM email advertising for Chevy Global.

  • Wrote and oversaw the production of brand presentation videos.

  • Developed brand guides to assist brand partners in adhering to communication standards.

PUSH 22, Bingham Farms, MI 01/2018 – 08/2018

Senior Copywriter

Copywriter for Champion Automotive Accessories, Pep Boys, and new business acquisition.

  • Launched Champion Automotive accessories nationwide.

  • Prepared and presented client creative presentations.

  • Conceived and presented brand platforms for Sea Vodka and Pep Boys rewards program.

  • Wrote headlines for out-of-home advertising.

  • Wrote and oversaw the production of Champion broadcast and video content.

ROUNDTABLE 6, Bingham Farms, MI 08/2017 – 12/2017

Freelance Copywriter

Freelance copywriter for Wayne State University and Ally Financial.

  • Wrote print advertising for Wayne State University.

  • Developed creative advertising pitch and won Skymint account.

  • Created online advertising for Ally Financial.

DONER ADVERTISING, Southfield, MI 04/2007 – 08/2017

ACD/Copywriter

Copywriter on Simply Orange, Minute Maid, JCPenney, Eureka Vacuums, and Harmon Pro.

  • Managed broadcast and radio production for JCPenney retail advertising.

  • Oversaw production for JCPenney Oscar Night broadcast campaign.

  • Created print advertising for brands such as Simply Orange, PNC Bank, and Avery Products.

  • Developed brand platform concepts for Simply Orange, JCPenney, Eureka Vacuums, and Harmon Pro.

Education

University of Michigan — Bachelor of Fine Arts