GMC DIGITAL COPYWRITER
Coordinated digital communication for Model Year Vehicle launches for web, CRM and OLA for GMC trucks and GMC SUVs.
Created emails to tease the launch of an exciting new truck for GMC.
Extended the brand campaign messaging through email and web content.
Campaign extension email communicated the larger brand campaign through CRM and other digital channels.
Website copy was designed to generate excitement for new exterior design features.
Worked with strategists to develop messaging priorities for vehicle pages on GMC.com
Responsible for establishing, differentiating and evolving brand voices for GMCs various nameplates including copy for the launch of Sierra HD and the ultra-premium First Ever Sierra Denali Ultimate.
Created emails to keep GMC customers updated to new vehicle news and information.
Collaborated with Product Insight Directors to create accurate and concise product and feature copy
Crafted concise informative copy for advanced capability features
Feature content highlighted important brand attributes and important feature updates.
Crafted content and copy for GMC vehicle catalogs for print and digital download.
Researched and wrote Oversaw production for JCPenney Oscar Night broadcast campaign content for GMC Life generating excitement for new vehicle launches and coordinating with brand campaigns.
Long-form articles on GMC.com extended the larger brand campaign.
MINUTE MAID ENHANCED
Television spot for Minute Maid enhanced was shortlisted at 2009 Cannes Advertising Awards.
JCPENNEY OSCAR CAMPAIGN
Created television campaign that debuting during the 2014 Oscar broadcast.
SIMPLY ORANGE BROADCAST
Simply’s oranges are encouraged to embrace their delicious destiny.